Soy as Poultry Feed

Focusing on trade flows between Brazil and Switzerland, this comprehensive case study investigates the links between deforestation risks in Brazilian soy production to poultry products made available by Swiss retailers and wholesalers. The findings show potential linkages between the destruction of the Amazon and Cerrado and the poultry meat made available to consumers in Switzerland.
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Some key findings:

  • In 2024, 42% of Swiss poultry imports came from Brazil, with 92% of exports concentrated in five municipalities and tied to large exporters, such as Seara (JBS), C. Vale, and Vibra.
  • The top 10 Swiss poultry importers handle nearly 80% of imports, with Coop (Bell Food Group) and Migros as key actors, which deforestation-free policies do not cover soy used for poultry production.
  • Swiss consumers generally lack access to origin details, as product labels rarely identify the Brazilian slaughterhouse or soy source.
  • Case studies show recent illegal deforestation for soy production near poultry feed facilities, potentially linked to slaughterhouses exporting poultry to Switzerland.”